DC Comics +
Clients: DC Comics, General Mills
Services: Editorial, Art Direction, Illustration, Production
This project is one of many examples of our ongoing relationship with the “Special Projects” team at DC Comics. This department typically deals with cooperative projects between DC and other corporate partners who wish to associate their products or services with DC characters in fun marketing strategies, often in the form of exclusive stories with product placement (examples of other DC clients we’ve worked with include Snickers, Mercedes Benz, Jean Paul Gaultier, LEGO, Cartoon Network, Nestle, and Warner Home Entertainment).
For the General Mills project (and the other projects above), Legendhaus was contracted to hire and manage creative teams of freelance writers, artists, colorists and letterers, provide editorial and art direction, and deliver customized story content, finished and ready to print. In this case, General Mills required new box designs for several of their breakfast cereals, and a set of four collectible “mini-comics” featuring DC’s Justice League characters to be randomly inserted inside. Legendhaus was responsible for the creation of the four mini-comics.
Each had to be an original stand-alone story featuring all four of the main Justice League heroes (Superman, Batman, Wonder Woman and Flash), each focusing on one character in particular (no obvious product placement was necessary in these stories). We assembled four impressive teams to create this custom content, from some of the best talent working in comics...